Your website is basically an extension of your brand and business. Majority of your target audience and potential customers as well will be able to learn about your organization as well as its offered products or services via your site. It can be a reliable platform to achieve all your goals in sales if your site is an online shop or an ecommerce site.
And because of the fact that your website plays a critical role for the success of your business, it is essential that it’s designed professionally. And how you can just say that your page is designed properly? Well if it has the key qualities listed below, then it is.
Number 1. Fast load times – nothing is more annoying for visitors than a page that is taking like forever to load. One of the main reasons why visitors are often leaving the site they have visited according to different studies is its slow speed. Nowadays, typical online customers just wait for few seconds for your page to load and after that, they are going to switch to the website of your competitor that is loading faster. Also, don’t expect that visitor to revisit your page again. And as such, you must be sure that your page will load in 4 or 6 seconds to avoid sending them to your rivals.
Number 2. The content is easy to scan and well formatted – rather than reading each and every word on the website, typical visitors are just skimming through the content. To determine if the site is relevant to their requirements and needs, users prefer to scan through the key parts of the websites. To be able to achieve this goal, you have to make use of the right headings, subheadings, bullets, lists or paragraphs to break up text and make reading become easier for visitors.
Number 3. A well planned information architecture – the ease of usability of your site will greatly depend on how the information is organized and presented on your page. What’s sad is that, this element is typically forgotten. This particular quality even becomes more important these days as websites are offering wide range of resources and information to attract target audience. And with this being said, you need to plan your site sections as well as categories and then, present the info in a way that is easy for the users to find.
Assuming that your website has met these 3 key qualities, then it can boost the odds of bringing in more traffic to your site and in the end, succeed in your online business.
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